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This Summer Is So “Brat”—25 Products to Help Your Pet Embrace the Internet’s Favorite Trend

As Kamala Harris has established, brat summer is for everyone. Dogs and cats included.

by Erika Harwood
July 24, 2024
Woman holding her small white dog in the air.
Collage: Kinship Creative

Welcome to brat summer, where being labeled a “brat” is actually high praise.If you’re new to brat culture, don’t worry. Let’s start with the basics.

Back in June, singer Charli XCX released her sixth album, brat, to both critical and commercial success, launching what seemed like endless memes and TikTok dances in the process. Shortly thereafter, the internet declared it a brat summer. The singer cultivated not only a brat aesthetic but a total brat lifestyle. But what is a brat? We’ll let Charli take that.

“You’re just like that girl who is a little messy and likes to party and maybe says some dumb things sometimes. Who feels herself but maybe also has a breakdown,” she said in a TikTok. “But kind of like parties through it, is very honest, very blunt. A little bit volatile. Like, does dumb things. But it’s brat. You’re brat. That’s brat.”

If your friends can’t stop saying “that’s so Julia,” or your TikTok FYP is flooded with people doing the “Apple” dance (even Stephen Colbert hopped on that one), or you keep seeing that very specific neon green everywhere, that’s brat. To put it simply, brat is a vibe.

Brat summer received another wave of press after Charli wrote on X, “kamala IS brat” after President Biden dropped out of the 2024 presidential race and endorsed Vice President Kamala Harris as the Democratic nominee. The official response from team Harris was an X header photo that reads “Kamala HQ” in the style of the brat album cover, and TikTok has exploded with brat-themed covers of Harris’s now-famous coconut tree speech.

While political pundits over at CNN, MSNBC, and Fox News debate the concept of brat and its place in American politics (Rachel Maddow has never been so confused), we’ve rounded up some of our favorite brat-inspired toys, clothes, and accessories so you and your pet can live out brat summer to the fullest. (Remember, brat is a good thing in this context… at this point, just go with it.)

Btw, our editors (and their pets) picked out these products. They’re always in stock at the time we publish, but there’s a chance they’ll sell out. If you do buy through our links, we may earn a commission. (We’ve got a lot of toys to buy over here, you know?)

Walk like a brat

Dress like a brat

Accessorize like a brat

Sleep like a brat

Eat and drink like a brat

Play like a brat

Travel like a brat

Erika Harwood

Erika Harwood

Erika Harwood is a writer and editor living in Los Angeles. You can find her work in Poosh, Byrdie, Nylon, and more. She also has a weekly newsletter you should subscribe to — but only if you want.


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