Skip to main content
Hi, we’re Kinship! With our (totally free) site and subscription-based app, we cut through the clutter of pet advice to bring you expert guidance on all things related to life with your cat or dog (aka your child). Think: vet access, pet parenting tools, nutrition tips, behavior help, everyday pointers, product recs, and plenty of ~exclusive~ deals, too.
Basically, we’re here to help with everything… except scooping the poop. So you’re never flying solo in this pet parenting thing.
Our mission is to be one trusted source for pet parenting advice—so you can easily care for your chosen family.
Trusted expertise: We provide one resource for reliable, honest guidance from a team of certified experts and editors.
Everyday empowerment: We keep you informed with the latest, tailored advice—so you can navigate every step and stage.
No-judgment support: We offer reassurance, empathy, and real help—because we get being an “over-the-top” pet parent.
These values guide every tip, tool, and treat rec we share.
We’re all kin here! Every type of pet parent and person is welcome at Kinship. Because if there’s one thing we can learn from our pets, it’s to accept and celebrate differences.
We come from a long line of pet experts (aka Mars Petcareopens in new tab). Never heard of Mars outside of the candy aisle? They’re actually the world’s leading pet care company—dedicated to achieving their purpose: A BETTER WORLD FOR PETS™. And, in 2019, they created Kinship to help build a better world for pet parents, too.
We require that all Kinship articles be written by experts (e.g., board-certified veterinarians, veterinary nutritionists, and behaviorists) or have expert interviews included, as well as published studies or peer-reviewed journal articles. Here are some of those experts!
These are the vets who review our articles! The members of this board continually monitor the pet care space to ensure the content we publish is accurate and current.
“I am blessed to love what I do, so I never have to go to work.”
“Pets give us their best every day, and they deserve my best efforts to help take care of them.”
“I want to advocate for pets and help pet parents get science-based recommendations.”
“Animals give us their everything, the least we can do is give them proper care.”
Our pet-obsessed editors thoroughly select all of our expert writers. You can meet a few of our frequent contributors (and check out their credentials) below.
We hope to educate and engage pet parents by delivering accurate, accessible, and actionable information. Here are a few of our policies to help make that happen.
All content is exclusively written by real people. (Until we teach pets to type one day.) So, we never use AI to bring you advice or articles.
All content is fact-checked, and corrections are issued for factual errors if discovered.
Health and nutrition content is written and/or reviewed by board-certified veterinarians (DVM) with expert knowledge in these areas.
Certified, positive-reinforcement animal behaviorists (CAAB) and professional dog trainers (CPDT-KA) write or are used as experts for our behavior content.
Shopping content includes safe, quality product recommendations approved by our experts. Some may contain affiliate links, so we may earn a commission.
We care just as much about the products* you give your pets as those we give our own. So, we make sure to try out every product with our cats and dogs—always considering design, durability, innovation, value, sustainability, and safety. We also consult behaviorists, trainers, groomers, and vets.
That way, you can trust every review and recommendation is coming from real pet parents and pet experts.
Sign up for free advice or check out a Premium subscription for 24/7 backup.
Free
Free vet answers within 48 hours
Expert-vetted articles + news
New pet tools
$4.99/month
Everything you get on Kinship plus:
24/7 vet chat
Curated reads
Record storage
Vax reminders
