Why Won’t Your Cat Play With Their Fancy New Toys?

You purchased a shiny new toy that promised to unlock your cat’s inner kitten and provide hours of enrichment. The price tag briefly made you question your life choices, but your cat is worth it. Excited to see their reaction, you presented it with enthusiasm. Your cat sniffed it once… then walked away. No pounce. No bat of the paw. Not even a second glance. The toy sat untouched, while your cat gleefully curled up inside the cardboard box it came in. After a few half-hearted attempts to re-spark their interest, you gave up, and the toy joined the growing pile of rejects at the back of the cupboard. 

Cue the frustration.

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Why won’t my cat play? Are they bored? Lazy? Ungrateful? Why do I keep dropping serious money on toys they never engage with? 

You’re not alone. As a cat behaviourist, I hear this complaint all the time. The good news? There are clear, science-backed reasons why some toys miss the mark. There are also ways to encourage your cat to play without reprimands, force, bribery or feeling like you’ve failed as a cat parent (no gatekeeping here).

Cats and play: a different logic

First, a reality check – cats don’t play for fun the way we think of children playing. To them, play isn’t entertainment; it’s a stand-in for hunting. That means toys are only interesting if they mimic the experience of prey: something unpredictable, something you chase, stalk, pounce on and ‘kill’. A static plastic mouse on the carpet? That might as well be a brick as far as your cat’s instincts are concerned.

Myth vs reality: what ignoring toys does (and doesn’t) mean

Cats are selective by nature. If they reject a toy, it doesn’t mean that they don’t like playing. It means that the toy, the timing or the setup isn’t working for them. 

Let’s clear up some common misinterpretations of toy shunning behaviour.

Ignoring a toy does not mean:

• Your cat is bored or depressed.

• Your cat doesn’t love you or appreciate your efforts.

• Your cat is lazy.

• Your cat is under-stimulated or low energy.

It can mean:

• The toy doesn’t match their prey preference or hunting style.

• The movement doesn’t trigger interest or predatory behaviour.

• The look, sound or smell is unpleasant or overwhelming. 

• The toy feels unpredictable or scary.

• The toy is unfamiliar, and your cat is still deciding whether it’s safe.

• They prefer interactive play with a human or another cat over solo play or vice versa.

When ‘new’ feels frightening, not fun

Although they have a reputation for being highly curious, many cats are actually very cautious about new things. Unlike dogs, who often show curiosity and immediately approach novel objects to check them out, cats can be neophobic – wary of anything unfamiliar in their environment and more likely to observe from a distance before deciding whether it’s safe to engage with it. 

A new toy that suddenly appears in their space and smells unfamiliar, or moves unpredictably, can register as a potential threat. Hesitant or avoidant behaviour is especially common after periods of disruption, such as changes in routine, house guests, or the post-holiday reset when familiar objects disappear, and new ones take their place. From your cat’s perspective, the environment finally feels calm again. Why should they trust this twitchy, loud or synthetic-smelling object? 

Research into feline behaviour shows that cats prefer predictability. A July 2025 study found that when a toy was hidden and then revealed, cats were more likely to interact with it when it reappeared in the original location, rather than somewhere surprising. 

Preferences are individual 

Many so-called toy ‘failures’ are simply mismatches between the toy and the way a particular cat is wired to play. Common examples include:

• Cats who prefer soft textures like fabric, cardboard, feathers or fur being offered hard plastic or rubber toys.

• Slow, methodical stalkers given toys that dart and jitter frantically across the floor.

• Cats with sound sensitivities exposed to noisy or vibrating robotic toys.

• Independent players given toys that require constant human involvement – or social cats who thrive on interactive play left alone with toys for self-directed play.

This is why your cat might go wild for a discarded bottle cap or that crumpled ball of brown packing paper you keep meaning to recycle, while completely ignoring a £50 state-of-the-art laser toy.

Cats also display individual preferences for prey type. Some are ground hunters, instinctively drawn to movement that mimics rodents skittering along the floor. Others are bird-focused and respond best to toys that flutter, hover or perch before moving again. When these instincts aren’t matched – for example, a rodent-hunting cat only offered feather wands – play often stalls.

Then there are the outliers. Some cats genuinely enjoy games of fetch with their humans. Others have no interest in moving toys at all but will obsess over a crinkly sweet wrapper or a hair tie. This isn’t random. Preferences are shaped by temperament, early experiences, environment and familiarity. A toy that seems exciting to us may feel confusing, overstimulating or even threatening to a cat – not because it’s a ‘bad’ toy, but because it doesn’t make sense to them.

Ignoring toys is normal cat behaviour

Play doesn’t look the same for every cat. Some are sprinters. Some are stalkers. Some want five minutes of chaos followed by a long nap. Others will only play if you’re controlling the toy and find automated toys trundling across the floor genuinely terrifying.

A cat who walks away from a toy isn’t being difficult. They’re telling you the movement, texture, sound or setup isn’t right – and that information is useful.

When ignoring toys is a concern

A cat who ignores toys but eats well, rests comfortably, grooms normally and interacts with you and their environment as usual is almost certainly fine. 

Most toy rejection is behavioural rather than medical, but play behaviour can change with age, stress or health issues. It’s worth checking in with a professional if:

• Your cat suddenly stops playing altogether.

• There’s a lasting decline in activity.

• You notice potential signs of pain or discomfort, eg, stiffness, hesitation when jumping, or irritability during play.

• Your cat’s appetite, litter box habits or behaviour change.

• They withdraw from social interaction.

How to actually get your cat playing

If you want your cat to play more – and with the toys you already own – it’s all about context and interaction.

Put new toys away

Yes, really. Let new toys sit in a cupboard for a few days, so they absorb familiar household scents.

Movement matters

Cats need movement to stimulate innate predatory seeking and stalking behaviour. Think like prey – cat parents often dangle toys in their cat’s face or flick them towards them, but mice and birds rarely run or fly towards cats. Move toys away from them in unpredictable patterns. Pause often. Hide them. Let them scuttle, creep, flit and disappear behind furniture. Rustle them under a pile of tissue paper to simulate a rodent in the undergrowth. 

If it’s an automated toy, switch it off and play manually first. Many cats need to understand a toy before they trust it.

Rotate, don’t accumulate

Cats habituate quickly, so toys left out all the time soon become boring, and piles of toys can overwhelm cats. Keep two or three available, store the rest away, and rotate every 7–10 days to make old toys exciting again. 

Think scent and texture

Cats are more inclined to engage with toys that stimulate multiple senses. Research shows they interact more with stationary toys scented with preferred scents like catnip or silver vine than with unscented toys. If a toy is unscented or the aroma has faded over time, refresh it by placing it inside a sealed jar with loose catnip, silver vine or valerian for a day or two to increase its appeal.

These natural scents, combined with textures like feather and fur, and movement, will super-activate a cat’s sensory-driven play instincts. 

Match the play style to the cat

Some cats prefer chase play. Others stalking. Some solo. Some social. Observe your cat – their responses will tell you everything you need to know.

In multi-cat households, play separately

Even cats who live happily together don’t always want to play together. Cats are solitary predators, and competition, social tension, or differences in play style can cause one cat to dominate while another disengages entirely. Whenever possible, provide at least one toy per cat, and offer individual play sessions in separate rooms or at different times. This allows each cat to play at their own pace, reduces stress, and prevents quieter or less confident cats from opting out altogether.

Use the environment

Cats love ambush opportunities and vantage points. Play around furniture, under rugs, behind doors, and near vertical spaces, like cat trees.

Short, regular sessions beat long, sporadic ones

Five to ten minutes, two or three times a day, mirrors natural hunting patterns and keeps engagement high.

Always end on a win

Feel-good endorphins are released when a cat completes the predatory sequence. If play ends abruptly or never allows for a ‘catch’, frustration can build, and many cats will be less inclined to engage next time. Aim to finish every play session with a win by letting your cat grab the toy, bite it or bunny-kick it to simulate a successful capture. Follow this with a food treat or a small meal to complete the hunt-eat-rest cycle their brain instinctively expects. 

The takeaway: your cat isn’t broken

If your cat ignores their fancy new toy, it doesn’t mean they’re ungrateful, a couch potato, or ‘not playful’. It means they’re a cat with instincts, preferences and boundaries. Once you start working with these – and understand how your cat sees the world – you’ll start to see why some toys work for them, why others don’t and how something as boring as a shoelace can become the most exciting object in the house. 

The goal isn’t to make your cat love every toy. It’s to help them feel safe, stimulated, and understood. You could buy every trending toy on the market, but none of them will trump the moment you move a wand just right and spark a hunt sequence that ends with a triumphant pounce.

So if they still ignore the toy you lovingly selected and choose the cardboard box it came in instead, don’t take it personally. That’s not failure. That’s feline logic.

References

Dickman, Christopher R., and Thomas M. Newsome. “Individual Hunting Behaviour and Prey Specialisation in the House Cat Felis Catus: Implications for Conservation and Management.” Applied Animal Behaviour Science, vol. 173, Dec. 2015, pp. 76–87.

Forman, Jemma, et al. “Fetching Felines: A Survey of Cat Owners on the Diversity of Cat (Felis Catus) Fetching Behaviour.” Scientific Reports, vol. 13, no. 1, Nature Portfolio, Dec. 2023. Accessed 24 Dec. 2023.

Forman, Jemma, et al. “Object Permanence in Domestic Cats (Felis Catus) Using Violation-of-Expectancy by Owner and Stranger.” PLOS One, edited by Mary Diane Clark, vol. 20, no. 7, July 2025, p. e0312225. Accessed 21 July 2025.

Webberson, Emily, et al. “Sniffing for Fun: Evaluating the Effect of Olfactory Enrichment on Cats’ Toy Preference and Interaction.” Applied Animal Behaviour Science, vol. 285, Apr. 2025, p. 106592.